Hi, I’m Iván Negrete,
I know what it’s like to climb the corporate ladder at companies like Google and TikTok, thinking I’d made it—only to end up feeling unfulfilled.

So, I made the hardest (and best) decision of my life: I quit. I left behind the paycheck, the perks, and the “safe” path. I moved from Madrid to Shanghai to start my own business and live life on my terms.

Now, I’m here to inspire you to do the same. If you’re dreaming about something, I’m here to show you that changing your life is possible.

Together, we’ll get one step closer.