Hi, I’m Iván Negrete,
I know what it’s like to climb the corporate ladder at companies like Google and TikTok, thinking I’d made it—only to feel unfulfilled.

So, I made the hardest (and best) decision of my life: I quit. I left behind the paycheck, the perks, and the “safe” path. I moved from Madrid to Shanghai to start my own business and live life on my terms.

Now, I’m here to help you do the same. If you’re stuck in the 9-to-5 grind but dreaming of something more, I’m proof that it’s possible.

Together, we’ll get one step closer to turning our passion into our future.